Tournament design for Alexandra

Design in Pink Aquarelle

Identity for the annual “Alexandra” tournament: a premium yet weightless visual language with watercolor accents; the pink-and-lavender palette amplifies a breeze-like lightness.

Project Overview & Goals

The annual “Alexandra” Rhythmic Gymnastics Tournament with prizes from World Champion Alexandra Soldatova. Organizer — the Association of Sports Clubs of the Moscow Region (held in autumn).

Unified identity. Build a cohesive visual system for print and digital without losing lightness.
Premium + airy. Balance status with a soft romantic feel: watercolor washes, gentle gradients, luminous accents.
Color as emotion. Pink and lavender evoke a breeze-like lightness and gentle romance, readable across formats.
Applications. Templates for invitations, announcement posts/stories, award-zone backdrop, gift bags and merch.
Awards as design objects. Die-cut medals with a branded ribbon; the same flowing lines and warm “golden” highlights.
Production reliability. Adaptive grids, careful typography, safe margins, scalable compositions for future seasons.

Deliverables

Invitations and information layouts
Large backdrop / award zone
Medals (1st–3rd places) with branded ribbon
Gift bags and merch (incl. decorative pillows)
Social media posts and thumbnails

Created for flawless printing, every design layout is perfectly adaptable for reproduction anywhere in the world — because professionalism and technical expertise speak the universal language of design.

Outcomes & Results

A cohesive, premium system that works equally well on large formats and in mobile feeds.
Scalable identity: the pink-lavender palette and modular watercolor assets adapt to next seasons and categories.
Awards aligned with comms: shared flowing lines and light accents create a memorable tournament image.
Efficient production: grid system and standardized templates speed up delivery and reduce print risks.
Net effect — a status-driven yet airy look that underscores the organizers’ level and stays consistent across every touchpoint.

CONTACTS

Looking to brand your tournament with exclusive visuals? Let’s create it together.

+7 953 888 5008

info@strekosa.bz