STREKOSA DESIGN
Для РОССИИ

Tournament design for Alexandra

Design in Pink Aquarelle
Identity for the annual “Alexandra” tournament: a premium yet weightless visual language with watercolor accents; the pink-and-lavender palette amplifies a breeze-like lightness.

Project Overview & Goals

The annual “Alexandra” Rhythmic Gymnastics Tournament with prizes from World Champion Alexandra Soldatova. Organizer — the Association of Sports Clubs of the Moscow Region (held in autumn).

  • Unified identity. Build a cohesive visual system for print and digital without losing lightness.
  • Premium + airy. Balance status with a soft romantic feel: watercolor washes, gentle gradients, luminous accents.
  • Color as emotion. Pink and lavender evoke a breeze-like lightness and gentle romance, readable across formats.
  • Applications. Templates for invitations, announcement posts/stories, award-zone backdrop, gift bags and merch.
  • Awards as design objects. Die-cut medals with a branded ribbon; the same flowing lines and warm “golden” highlights.
  • Production reliability. Adaptive grids, careful typography, safe margins, scalable compositions for future seasons.
Deliverables
  • Invitations and information layouts
  • Large backdrop / award zone
  • Medals (1st–3rd places) with branded ribbon
  • Gift bags and merch (incl. decorative pillows)
  • Social media posts and thumbnails
Created for flawless printing, every design layout is perfectly adaptable for reproduction anywhere in the world — because professionalism and technical expertise speak the universal language of design.

Outcomes & Results

  • A cohesive, premium system that works equally well on large formats and in mobile feeds.
  • Scalable identity: the pink-lavender palette and modular watercolor assets adapt to next seasons and categories.
  • Awards aligned with comms: shared flowing lines and light accents create a memorable tournament image.
  • Efficient production: grid system and standardized templates speed up delivery and reduce print risks.
  • Net effect — a status-driven yet airy look that underscores the organizers’ level and stays consistent across every touchpoint.
CONTACTS
Looking to brand your tournament with exclusive visuals? Let’s create it together.

+7 953 888 5008
info@strekosa.bz